{"id":6107,"date":"2018-09-24T12:37:31","date_gmt":"2018-09-24T11:37:31","guid":{"rendered":"https:\/\/www.entertainersworldwide.com\/blog\/?p=6107"},"modified":"2020-09-16T13:17:05","modified_gmt":"2020-09-16T12:17:05","slug":"selling-your-act","status":"publish","type":"post","link":"https:\/\/www.entertainersworldwide.com\/blog\/selling-your-act\/","title":{"rendered":"Selling your Act \u2013 Write the Perfect Profile"},"content":{"rendered":"

\"advice,You have a brilliant act, but for some reason you\u2019re not getting as many enquiries as you\u2019d like\u2026what\u2019s going wrong?<\/strong><\/p>\n

If you\u2019re selling your act online, either with us, or on your own website, then reviewing how you present yourself is a great place to start. Your photos, promo video and profile description all go to make up your shop window \u2013 they represent you in the digital world. Are they working hard enough to sell your wonderful act?<\/p>\n

We have covered the basics of creating a show-stopping promo video here<\/a>, and there will be advice on ideal photography coming soon \u2013 but just as important as these are the words that you write to tell potential bookers about yourself. All too often we see entertainers with amazing photos, but just a few hastily-written lines for their profile description.<\/em> A video or a picture can say a thousand things, but does it tell your future clients how long you\u2019ve been working? Does it say that you have a variety of talents? Does it tell them everything they might want to know about you? If not, then you need to write a smart-selling profile, and here\u2019s how\u2026<\/p>\n

\"board\"THINK OF YOUR CUSTOMERS<\/strong><\/p>\n

Before you start writing anything, take a few moments to think about the type of customers you want to attract. If you\u2019re a children\u2019s party entertainer then the chances are your bookers will be Mums and people planning parties. If you\u2019re a singer looking for work at weddings and events, then you\u2019re talking to future brides and people planning Birthdays and even corporate entertainment.<\/p>\n

Next think about what these people want to know and what they want from you. Most bookers are short of time and they will want to know as much as possible about you before they even get in contact, to be sure they\u2019re not wasting their time. They probably also want to know that you\u2019re experienced, or at the very least something that shows them that you\u2019re reliable. Take time to think about how you can really sell yourself to them.<\/em><\/p>\n

YOUR WRITING STYLE<\/strong><\/p>\n

Before you write the first word, put on a big smile!<\/em> Think of this as an interview, you\u2019re here to impress and charm, so don\u2019t write a word until you feel all that enthusiasm and love of your work flowing through you.<\/p>\n

Just as in an interview, you also need to be clear and easy to understand. Write yourself a structure or plan so you know what you\u2019re going to include, rather than just starting to type with no particular end in sight.<\/p>\n

You can also take some great tips from the marketing experts, such as using emotive words like \u2018wonderful\u2019, \u2018fun\u2019 and \u2018energetic\u2019 and write about \u2018benefits\u2019 not just \u2018features\u2019<\/em>. So rather than just telling your future client that you are a Sinatra tribute, think about what your performance can bring to their event \u2013 class, style, sophistication and a great opportunity for a themed event.<\/p>\n

And of course, don\u2019t forget to spell check!<\/p>\n

\"write<\/strong><\/p>\n

WHAT TO INCLUDE<\/strong><\/p>\n

The basic structure of what you need to include is all set up, ready to complete, in the \u2018Additional Information\u2019 part of your Entertainers Worldwide profile. We strongly advise that you use this as well as writing a brilliant 20-30 word Act Description. However, as a guide, these are the basics of any act profile description, wherever you\u2019re publishing it online or writing for your profile.<\/p>\n

Start with a BANG!<\/strong><\/em><\/p>\n

This is vital for your shorter Act Description or opening. Get their attention, say something that they can\u2019t ignore. A quote from your best testimonial is a fantastic opener, or tell them about your best ever performance. Whatever you say, make sure it\u2019s enthusiastic and tells them what makes you different.<\/p>\n

Include some information about your experience<\/strong><\/em><\/p>\n

How long have you performed? How many times? Who have you performed for and where?<\/p>\n

Tell them all about your act<\/strong><\/em><\/p>\n

What do you do? How long is your act? Do you cover different genres? Do you bring your own equipment? How much do you charge? Remember to think about what the benefits are for your potential client when you write this.<\/p>\n

Why do you love what you do?<\/strong><\/em><\/p>\n

You can add this to your \u2018Full Act Description\u2019 and this is a great way to demonstrate your enthusiasm \u2013 and enthusiasm is contagious! Tell them why you love performing, and what that will bring to their event<\/em>.<\/p>\n

That\u2019s all you need to know to write an epic, glowing, enquiry-producing profile. And there\u2019s no time to start like the present\u2026<\/p>\n

If you\u2019re already registered with us, don\u2019t forget we are always on hand with support and advice, so get in contact<\/a> if you want help with promoting your profile. If you\u2019re not registered with us, then register now<\/a>\u00a0 and get writing today!<\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

You have a brilliant act, but for some reason you\u2019re not getting as many enquiries as you\u2019d like\u2026what\u2019s going wrong? If you\u2019re selling your act online, either with us, or on your own website, then reviewing how you present yourself … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":7001,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[187,16],"tags":[50,64,101,134,158],"class_list":["post-6107","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-promotion-advice-entertainers","category-entertainers-advice-and-help","tag-advice-entertainers","tag-bookings","tag-get","tag-profile","tag-write"],"_links":{"self":[{"href":"https:\/\/www.entertainersworldwide.com\/blog\/wp-json\/wp\/v2\/posts\/6107","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.entertainersworldwide.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.entertainersworldwide.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.entertainersworldwide.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.entertainersworldwide.com\/blog\/wp-json\/wp\/v2\/comments?post=6107"}],"version-history":[{"count":1,"href":"https:\/\/www.entertainersworldwide.com\/blog\/wp-json\/wp\/v2\/posts\/6107\/revisions"}],"predecessor-version":[{"id":7552,"href":"https:\/\/www.entertainersworldwide.com\/blog\/wp-json\/wp\/v2\/posts\/6107\/revisions\/7552"}],"wp:attachment":[{"href":"https:\/\/www.entertainersworldwide.com\/blog\/wp-json\/wp\/v2\/media?parent=6107"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.entertainersworldwide.com\/blog\/wp-json\/wp\/v2\/categories?post=6107"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.entertainersworldwide.com\/blog\/wp-json\/wp\/v2\/tags?post=6107"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}